Currently, I’m the Senior Vice President, Chief Creative Officer at Godfrey, one of the largest US-based B2B agencies.
I was incredibly fortunate to begin my career at Mighty Interactive, the digital shop founded by Jay Baer. Mighty was one of the first agencies to leverage the future email behemoth ExactTarget, ultimately helping the organization develop its ad agency offering before it was acquired by Salesforce for $2.5 billion. I went on to lead strategy and planning at Sitewire, Nomadic Agency, and COHN, before founding my own consultancy, barber&hewitt. In 2018, barber&hewitt joined Godfrey, and I was named one of Marketo’s Fearless 50, which recognizes the top marketers around the globe driving bold, fearless, marketing and digital transformation.
I have been super lucky to work with incredible teams of people throughout my career. Our work has been featured in The New York Times, The Wall Street Journal, and Forbes.
Outside of the office, you will find me honing my relative unhealthy obsessions with donuts, cold brew, planes, BMWs, the Arizona Wildcats, and my two Westies, McDoogle and Bowie.
SVP, Chief Creative Officer
Feb 2018 to current
Feb 2015 to Dec 2015
Nov 2011 to Jan 2015
Director, Digital Strategy
Oct 2010 to Nov 2011
July 2007 to June 2010
Sept 2006 to Sept 2007
Board & Advisor Experience
Aug 2016 to current
Feb 2019 to current
The Leukemia & Lymphoma Society
Jun 2015 to June 2018
University of Arizona — Bear Down
Honors and Press Mentions
Marketo, an Adobe Company, Fearless 50
The New York Times
The Wall Street Journal
Creative Director, Godfrey
From Copenhagen to Berlin, from Oslo to Canada, and all over the U.S., I’ve been lucky enough to serve audiences around the globe. I’ll happily speak on topics including customer experience, email marketing, marketing automation, and digital strategy. Here is a sample of that work.
My first boss, Jay Baer, taught everyone he led that we must be lifelong learners. Whenever I have the opportunity to share what I’ve learned or give back, I do so. Here is a sample of those efforts.
Marketo Fearless 50
In 2018, my team at Godfrey nominated me for Marketo’s Fearless 50 honor. The program recognizes top marketers around the world driving bold, fearless, marketing, and digital transformation. I was honored to named to the inaugural class.
The team at TwentyThree reached out to get my two cents on video, webinars, and the future of how brands use video at INBOUND 2019.
The Speaker Lab
Grant Baldwin and Melanie Deziel were kind enough to ask me on The Speaker Lab Podcast. We talked about how to be you on social media, the speaking business, and more.
The Heart of Business
Andy Shore and Daniel Miller asked me to join them on their wonderful podcast, Heart of Business. It was a fun chat. We talked about my British Mum, marketing agencies, what makes great content, the importance of email marketing, and more.
B2B Growth Show
The team at Sweet Fish Media, a podcast agency for B2B brands, asked me to join Logan Lyles and talk all things email and B2B. We discussed authentication, personalization, and measurement.