Tag Archives: michaeljbarber

Thankful for Today

At least I’m breathing At least I’m alive As long as I’m dreaming Everything’s going to be all right In my short 25 years on earth, I have been reminded how precious life is more this year than any other. Between losing one friend to a drug overdose, two friends to suicide and almost losing [...]

Why I Will Do My Best To Never Fly with “US” Again: An Open Letter to US Airways’ CEO, Doug Parker

UPDATE: Some 36 hours after I initially posted this letter, I received a voicemail from Cynthia, a member of US Airways’ Customer Relations team. Being on vacation didn’t provide any opportunities to call her back until a few minutes ago. During our call, she mentioned a couple policies and outside forces that contribute to their [...]

Engagement via Social Media: 3 Examples of Smaller Organizations Outdoing the Big Boys

  Many marketers are struggling to understand and define their organization’s role within social media. Some of them simply don’t get it and have turned a blind eye (big mistake on their part), others understand they should be engaging and are figuring out how to, some have tiptoed and others have waded head first into [...]