On Sunday, I ran 10 miles without stopping, save for a quick pee on the bushes surrounding the Kennedy Center (more on that later). Yes, this Michael James Barber and all 235 pounds of me ran an average pace of 10:45 per mile for almost two solid hours in the Cherry Blossom 10 Mi Race. If you [...]
Delta Dental of Missouri Delta Dental of Missouri (DDMO) was struggling to understand the impact of mobile on their business and how they could leverage it to increase their value story. After intensive research, we developed a presentation that provided mobile stats and trends, the technology driving mobile, the effects of mobile on the healthcare [...]
National Harbor Website & Mobile Development National Harbor’s website was stuck in a mid-2000′s funk. It was 100% Flash, music played in the background, and their marketing team had to turn to developers to make even the slightest change. Beyond that, their team needed to bring a 350-acre mixed-use property to life, digitally. Not an easy [...]
I (re)married my parents this past week. It was an experience I will never forget.
Red Hawk Casino Website Strategy and Development Red Hawk Casino needed a complete overhaul of their website architecture. The team consulted with over 20 business stakeholders working through requirements from marketing, loyalty, HR, and numerous other business groups, ultimately delivering a website that could educate consumers about the casino’s activities and amenities. Role New business pitch [...]
ValuText DDR presented its agency, Cohn Marketing, with a challenge; Develop an innovative, consumer-facing platform that supports current retail tenants, drives consumer preference of DDR-owned shopping centers, supports business development efforts, and doesn’t need to be actively managed on-site given the limited local resources. Working with the Cohn team and our technology partner, Placecast, I helped concept [...]
“If I want to get hired to do something, I should already be doing it. People can’t always see potential energy. Instead of allowing a current job description to stand in the way, turn off the Scrubs re-runs and start a side-project. Draw a picture, code a site, or write something and share it with [...]
Arizona Heart Foundation Website Strategy & Development Having officially separated themselves from the Arizona Heart Hospital, the Arizona Heart Foundation was seeking a new site that would express their new brand, be the central hub of for event and research content, and drive donations. Role New business pitch team Planning/IA Content strategy
Last week I had the opportunity to speak about mobile marketing at the Tucson American Marketing Association’s April networking event. I thought it best to focus on two key components, the why and the how. More specifically, why these marketers should care about mobile and how they can integrate it into their current marketing plan. [...]
Five years ago I moved to Phoenix. It seems like only yesterday when I packed my bags at UofA, loaded up my car and drove 100 miles north to a city I had never visited, save for the few job interviews the month or two previous. I didn’t ever expect to feel like I [...]
My name is Michael Barber. Beyond family and friends, my second loves are BMWs, doughnuts (Maple Bars & Glazed Twists), and candy (Jolly Rancher’s). I’m married to an awesome woman. McDoogle is our dog. We all live in LA. I’m pretty much cool with anything minus snakes.
My experience working with Michael has been great. We began our working partnership while under a short timeline and he and his team were nothing short of fantastic. Michael is a great communicator and prompt responder to questions that are necessary to move projects along. He also provides insight leadership skills and understanding that are helpful along the way. I definitely have enjoyed working with Michael thus far!
Cody Landefeld Principal / Creative Lead of codyL
http://codyl.com