Archive | July, 2009

Ruminations from Rome: Day 1

  For the next couple weeks, I’ll be traveling around Europe, primarily Italy and England. I thought it would be fun to give you all a few quick thoughts with a link to the day’s photos. Thoughts on the day: The Delta/NW merger was the best thing to happen to Delta in years. Why? NW [...]

Why I Will Do My Best To Never Fly with “US” Again: An Open Letter to US Airways’ CEO, Doug Parker

UPDATE: Some 36 hours after I initially posted this letter, I received a voicemail from Cynthia, a member of US Airways’ Customer Relations team. Being on vacation didn’t provide any opportunities to call her back until a few minutes ago. During our call, she mentioned a couple policies and outside forces that contribute to their [...]

Engagement via Social Media: 3 Examples of Smaller Organizations Outdoing the Big Boys

  Many marketers are struggling to understand and define their organization’s role within social media. Some of them simply don’t get it and have turned a blind eye (big mistake on their part), others understand they should be engaging and are figuring out how to, some have tiptoed and others have waded head first into [...]